Our First Nativity 2

In the run up to Christmas we’re going to use our monthly blog posts to take a look at our best-selling Nativities. We’re starting with our best-selling nativity: ‘Our First Nativity‘.

Published in 2011, Our First Nativity quickly rocketed to the top of our list of best sellers. Its total sales are over 50% higher than any other item we’ve ever sold. (Although ‘Our First Nativity TWO‘ is quickly gaining ground on it). So why is ‘Our First Nativity’ our best-selling nativity play?

Why so popular?

At the time it was written ‘Our First Nativity’ seemed to fill a real gap in the market. A basic nativity play that was genuinely suitable for the very youngest of children. Over the years we’ve heard more than a few pre-school establishments say to us, that while they’ve enjoyed the traditional favourites from some of our competitors like ‘It’s A Baby’, ‘Whoops-A-Daisy Angel’ and ‘The Wriggly Nativity’… there’s nothing that hits the mark like ‘Our First Nativity’. Indeed, some of the customer quotes at the foot of this blog come from pre-school workers who now ritualistically repeat this best-selling nativity play year after year after year.

What’s the Secret?

Firstly, young children find the songs extremely easy to learn, because each tune is based on a familiar nursery rhyme. Secondly, the two included scripts are ridiculously simple. And finally, all the added extras like PowerPoints and detailed staging advice, simply provide the icing on the cake.

But one of the most remarkable things about ‘Our First Nativity’ was the speed at which it came about. The writer of ‘Our First Nativity’ Stuart Ross told us…

What does the Writer Say?

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